Netflix cloned in India: SeventyMM

SeventyMM launched on March 2nd this year. Surprisingly, their launch was rather low-key.

In a twist to Netflix, they will only allow upto 2 DVD’s and you have to pay a Rs. 2000 deposit up-front (thats about $40). They charge Rs. 550 (about $11) for a month of unlimited movies. They have the advantage of entering the market early. The issue is dealing with the postal service. Or have they decided to work around them altogether?

Related stories:

• The Online DVD Rental war. (BBC News).
• The National Government of India is considering a proposal to ban private courier services in India.