Skip to content
March 12, 2008 / Santosh

Sunk cost fallacy

For every brand and for every person, yesterday is irretrievably gone and tomorrow is worth a great deal.

- Seth Godin, on sunk cost and your personal brand.

Entrepreneurs are good at keeping their dream when everything about them is changing.


Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <pre> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>