Sukshma

What Women in Business Want?

March 14, 2009 · 4 Comments

In celebration of Woman’s Day, Silicon India organized a Women 2.0 Summit across four major cities in India to bring together women to discuss issues around professional and personal growth for career-oriented women. I was surprised to see an extremely interactive audience with panelists having to field a lot of questions.

All top women executives agreed that that every organization wants to have an equal number on men and women in their top management layer. Despite the best intentions of men, women and companies, this does not happen. Multiple statistics and studies of successful teams prove that lop sided teams (very few men, or very few women) produce inferior unsustainable results. Then why can’t we have more women in management?

One of the speakers shared her experience in mentoring several women managers – there is a 5 year period in a woman’s life when she she decides to raise a family, and it is during this period most women drop out of the competitive circuit. They either opt to not work, reduce the nature of responsibilities, or work part-time. After 5 years when they are ready to come back, it’s difficult to get back into the groove.  The speaker was happy on every occasion when she managed to convince someone to not drop out by helping them realize that it’s only a matter of few years, and in the long term they would want to be professionally competitive. Although she admitted that her success rate in convincing is 1 in 10 women, she was happy to make that one woman stay put.

Another important issue raised by the audience was in finding the right mentor at the workplace, and the approach to identifying the mentor. A lot of fingers were raised at the various programs organized by HRs of top IT service companies.

Why do these programs exclude the lowest level of the organization such as the people who serve us, those who clean our desks and organize our facilities and food?

How does one go about selecting the right mentor or buddy? What can one expect from them?

Does phone-based mentoring work especially in MNCs where the mentor may not be in the same city? Here someone gave an interesting anecdote of having an SMS mentor!

The panel in which I participated was focused on entrepreneurship. My co-panelists were -Manjusha Madabushi and Suhasini Kirloskar, both highly accomplished entrepreneurs. Manjusha’s journey was fascinating; she moved back from the US in late 80s to pursue mountaineering in the Himalayas, and became an entrepreneur by accident.

As a panel we focused on helping the audience understand the motivations behind starting a company and how to go about doing it. It will be extremely rewarding if you make it, but it’s not easy.  No salary for a while, No weekends, No vacations and 24/7 thinking and breathing your startup baby is what they should be prepared for. I found it very encouraging that over 50% of the audience was thinking about pursuing entrepreneurship in some form. Many questions were around managing finances, handling social perceptions, and identifying the right idea.

I’m happy we got them thinking; my hope is that very soon we will have a healthy mix of women in the startup eco-system in India.  Why am I so optimistic? Several women came up to after the panel and wrote down instructions on how to join the Pune Open Coffee Club for entrepreneurs! My co-author Santosh (the founder of the Club) is going to be thrilled ;)

~Anjali

Categories: Anjali · business · management · startup
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Lipikaar wins the Manthan Award South Asia for e-Localizaton!

October 21, 2008 · 3 Comments

We’re absolutely thrilled to win the prestigious Manthan award for South Asia, for the e-Localization category. The award was presented to us at a grand event in New Delhi, on Saturday Oct 18, 2008 by Padma Bhushan recipient and the very inspiring Shri Anna Hazare.

Manthan Award is a first of its kind initiative to recognize the best practices in e-Content. It was launched in October ‘2004, by Digital Empowerment Foundation in partnership with World Summit Award and American India Foundation.

The Manthan Award South Asia 2008 had received 284 nominations from 8 countries across 13 categories.  Participating countries were India, Afghanistan, Bangladesh, Bhutan, Nepal, Pakistan, Sri Lanka.

Read the full story on Lipikaar’s blog.

Categories: India · technology
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CSI Pune reaches out to Entrepreneurs

October 8, 2008 · Leave a Comment

I had the good fortune of being the Guest Editor for the quarterly newsletter of The Computer Society of India, Pune Chapter. The newsletter, titled DeskTalk recently won the National Newsletter Award.

The theme for this edition was Entrepreneurship and we managed to put together an interesting set of articles on various aspects of the startup ecosystem. Authors included both first time and established entrepreneurs, from Pune, Mumbai, Chennai, and the US. Through my guest editorial I attempted to introduce the 700+ CSI members in Pune to forums such as Pune Open Coffee Club and Pune Tech.

A big thank you to my co-founder Santosh, for urging me to do this, helping me with the writing and articles, and picking up my slack at work :)

You can download the soft copy of DeskTalk on the CSI Pune website.

~Anjali

Categories: Uncategorized

A Power Yoga startup in the city

August 10, 2008 · 25 Comments

I recently met a young Canadian girl who has chosen Pune for her startup too.

She has been a yoga practitioner for over 8 years and came to India in 2005. She has been traveling and teaching in different parts of the country and finally decided to start up her business in Pune. I enrolled for her first batch of Power Yoga and have loved every minute of the 75 minute class she conducts twice a week.

A lot of friends commented on the irony of learning yoga from a “firangi” especially in Pune. Well, competition in all areas is always good for the city. I look at her class just like another startup, that comes with a lot of enthusiasm and energy, and delivers a compelling product that makes me keep coming back for more. Every startup needs early adopters and her’s is no different.

In my conversations with her, she explained the poor economics for yoga teachers who are associated with gyms. Branded gyms offer them a measly Rs. 200 per class not to mention the problems of loud music while trying to teach शवासन. These new gyms offer a “pay once and try any of our activities” vs. a “pay as you go” pricing model. This ends up de-motivating (by underpaying) the teachers of various activities (power yoga, salsa, bollywood dancing) and the really good ones have to step out to create their own brand.

For customers like me it’s a bonus to go to her, A) The difference in attitude and health that comes with a good yoga teacher is worth every penny and B) it’s actually cheaper than paying the gym for stuff I’d never use because I want to focus on this activity.

So how did she bootstrap her first batch of students? Well, she attended Shiamak Davar’s dance classes as a student for a few months (associate yourself with a known brand) and collected friends and referrals who would be her first customers when she started up. That’s where I met her and so did most of the others in the class. Incidentally, DARE magazine recently featured a story on Shiamak’s entrepreneurial journey.

The problems she faces are no different from those faced by the startups in the Pune Open Coffee Club – power backup during classes, balancing rent vs. attracting customers in popular locations in the city, and most importantly, building a brand from scratch. Her being a foreigner with no family or financial support  makes it no easier.

I’d like to see entrepreneurs like her join the Pune Open Coffee Club. Despite the heavy majority of tech-startups, I’m hoping the Club format will always stay Open and encourage all kinds of entrepreneurs.

~Anjali

UPDATE: I get a lot of emails asking for contact information for this power yoga workshop. Here are the contact details: Get in touch with Daphnee 9921214332, punepoweryoga at yahoo dot com. The next one starts in first week of March, 09.

Categories: India · Pune · startup
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Lipikaar’s a big hit at Proto!

July 22, 2008 · 9 Comments

After 48 hours of non-stop talking, interspersed with few hours of sleep, we’re finally getting back to answering an avalanche of unread emails.

We presented Lipikaar at the summer edition of Proto IV 2008 (July 18-19, at I.I.T. Delhi) along with 15 other finalists. Here’s a video of the 6 minute presentation we made to an audience of over 400.

The highlight of the event was the enthusiastic response we received at our stall after the presentation. Lipikaar’s simplicity struck a chord with everyone as they came over to narrate their past experiences and their pain points with Indic language typing.

Our entire team is super excited with the possibilities, and we realize that we have miles to go before we can celebrate. A big thank you to the committed team behind Proto, and to all our friends, colleagues, and mentors who made it happen.

More Web Coverage:

Lipikaar is a Indian vernacular language utility for online & desktop users. Their products are used commercially by many banks & Govt institutions. — Webyantra: Impressive Show for Startups at Proto IV, Delhi.

Lipikaar is a simplified typing method for both monolingual and bilingual users. The tool is designed to encourage extensive usage of Indic languages beyond a casual remark or a phrase. For example, typing a document, an article, an email, a presentation, a blog – all of these currently happen in English because we have a mechanical typing method (keyboard). — Proto Coverage Blinkmagic,Ferox Foods, NextBit, Lipikaar, Eko on Plugged.in

The desktop version of Lipikaar allows you to create all types of documents in Windows XP, Win 2000, Vista, ME while the plugin enables the same functions online. Lipikaar also empowers instant messaging in local languages.

We really liked the product and it was one of our favorite companies that presented at Proto this year. The Alootechie editor downloaded the plug in and is very happy with the way it works! — Proto 4 – A Winner’s Showcase, AlooTechie.

Rahul Khanna’s Take – “Interesting technology, but needs a compelling application to drive adoption.” – A Quick VC Take on Proto Startups, VCCircle.

Photos by the Proto Team

Lipikaar on Flickr

About Lipikaar

Lipikaar is a patented solution we’ve been working on to ease Indic language typing on the desktop, mobile and on the web. You can try a live demo here – http://www.lipikaar.com. Lipikaar enables typing and interaction in all Indian languages. In order to use Lipikaar, all you need is knowledge of the regional language script and familiarity with the regular keyboard.

Categories: India · business · startup · technology
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Have you seen a Bodafone?

June 22, 2008 · 2 Comments

Bodafone in Uganda

Image courtesy of kiwanja.net

Ken Banks devotes himself to the application of mobile technology for positive social and environmental change in the developing world, and has spent the last 15 years working on projects in Africa.

In his essay, Mobiles in Africa: A Travellers Perspective, Ken Banks describes the entrepreneurial spirit thriving in Africa around the mobile industry,

“..Mobile phones are attached to bikes (two and three wheelers), and even boats, and taken to where the business is. In Uganda these bikes, known locally as boda boda’s, are hooked up with spare batteries and desktop mobile devices to create what are affectionately known as Bodafones”. (more…)

Categories: Anjali · India · business · infrastructure · inspiration · technology
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