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	<title>Sukshma &#187; BookEazy</title>
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	<link>http://blog.sukshma.net</link>
	<description>Starting up and innovation. Authors, Santosh Dawara and Anjali Gupta.</description>
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		<title>Sukshma &#187; BookEazy</title>
		<link>http://blog.sukshma.net</link>
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		<item>
		<title>How BookEazy got its groove back</title>
		<link>http://blog.sukshma.net/2008/12/16/how-bookeazy-got-its-groove-back/</link>
		<comments>http://blog.sukshma.net/2008/12/16/how-bookeazy-got-its-groove-back/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 06:18:31 +0000</pubDate>
		<dc:creator>Santosh</dc:creator>
				<category><![CDATA[BookEazy]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Pune]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://sdawara.wordpress.com/?p=1261</guid>
		<description><![CDATA[On December 15th, we discontinued the membership based BookEazy movie ticketing service. An overwhelming response from movie-goers perplexed by our decision to pause operations, compelled us write out our own experiences and why we decided to hibernate for the time being.
All startups and first-time entrepreneurs struggle in their search for a definitive identity in their [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.sukshma.net&blog=19474&post=1261&subd=sdawara&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.sukshma.net/2008/12/16/how-bookeazy-got-its-groove-back/feed/</wfw:commentRss>
		<slash:comments>25</slash:comments>
	
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			<media:title type="html">sdawara</media:title>
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	</item>
		<item>
		<title>No time to go for the 6th International Pune Festival?</title>
		<link>http://blog.sukshma.net/2008/01/15/no-time-to-go-for-the-6th-international-pune-festival/</link>
		<comments>http://blog.sukshma.net/2008/01/15/no-time-to-go-for-the-6th-international-pune-festival/#comments</comments>
		<pubDate>Tue, 15 Jan 2008 04:45:43 +0000</pubDate>
		<dc:creator>Anjali</dc:creator>
				<category><![CDATA[Anjali]]></category>
		<category><![CDATA[BookEazy]]></category>
		<category><![CDATA[Pune]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[film festival]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[piff]]></category>

		<guid isPermaLink="false">http://blog.sukshma.net/2008/01/15/no-time-to-go-for-the-6th-international-pune-festival/</guid>
		<description><![CDATA[
Aneesh and Badal bring you all the action on BookEazy&#8217;s blog
DAY 1
DAY 2
DAY 3 
DAY 4 
From what I hear, the short student films by Whistling Woods are a great catch!
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.sukshma.net&blog=19474&post=1100&subd=sdawara&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.sukshma.net/2008/01/15/no-time-to-go-for-the-6th-international-pune-festival/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">anjali</media:title>
		</media:content>

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			<media:title type="html">PIFF films</media:title>
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	</item>
		<item>
		<title>Does Ctrl+Z work at your startup?</title>
		<link>http://blog.sukshma.net/2007/11/11/does-ctrlz-work-at-your-startup/</link>
		<comments>http://blog.sukshma.net/2007/11/11/does-ctrlz-work-at-your-startup/#comments</comments>
		<pubDate>Sun, 11 Nov 2007 07:53:36 +0000</pubDate>
		<dc:creator>Anjali</dc:creator>
				<category><![CDATA[Anjali]]></category>
		<category><![CDATA[BookEazy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://sdawara.wordpress.com/2007/11/11/does-ctrlz-work-at-your-startup/</guid>
		<description><![CDATA[I often wonder if it&#8217;s fair to label the actions of startups. For example, is this startup good or bad? Is the idea right or wrong? Is the market small or big? Has the VC come in early or late? Are the founders passionate or experienced or both? Did they hire tech guys first or [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.sukshma.net&blog=19474&post=1076&subd=sdawara&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.sukshma.net/2007/11/11/does-ctrlz-work-at-your-startup/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">anjali</media:title>
		</media:content>
	</item>
		<item>
		<title>Happy Independence Day!</title>
		<link>http://blog.sukshma.net/2007/08/14/happy-independence-day/</link>
		<comments>http://blog.sukshma.net/2007/08/14/happy-independence-day/#comments</comments>
		<pubDate>Tue, 14 Aug 2007 14:26:58 +0000</pubDate>
		<dc:creator>Anjali</dc:creator>
				<category><![CDATA[BookEazy]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[bollywood]]></category>
		<category><![CDATA[leisure]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[music]]></category>

		<guid isPermaLink="false">http://blog.sukshma.net/2007/08/14/happy-independence-day/</guid>
		<description><![CDATA[Looking for a reason to start a web company in your home country? Here&#8217;s one more from Santosh and myself &#8211; you get to celebrate your Independence Day with every citizen who visits your website.
In true web-ishtyle BookEazy added a splash of our tri-colour to its logo.

This would not have been possible without BookEazy. Besides [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.sukshma.net&blog=19474&post=1054&subd=sdawara&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.sukshma.net/2007/08/14/happy-independence-day/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">anjali</media:title>
		</media:content>

		<media:content url="http://farm2.static.flickr.com/1279/1116103824_4bea947ff1_o.gif" medium="image">
			<media:title type="html">bookeazy india</media:title>
		</media:content>
	</item>
		<item>
		<title>Road warriors get beMobile</title>
		<link>http://blog.sukshma.net/2007/07/19/road-warriors-get-bemobile/</link>
		<comments>http://blog.sukshma.net/2007/07/19/road-warriors-get-bemobile/#comments</comments>
		<pubDate>Wed, 18 Jul 2007 19:48:52 +0000</pubDate>
		<dc:creator>Santosh</dc:creator>
				<category><![CDATA[AirTel]]></category>
		<category><![CDATA[BookEazy]]></category>
		<category><![CDATA[Pune]]></category>
		<category><![CDATA[gprs]]></category>
		<category><![CDATA[mobile computing]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.sukshma.net/2007/07/19/road-warriors-get-bemobile/</guid>
		<description><![CDATA[Some of our early adopter customers have been pushing us hard for a mobile version of bookeazy.com. Last night, our technology team finished and released a Beta mobile prototype of bookeazy.com, what we proudly call beMobile.
If you have GPRS/EDGE enabled or CDMA &#8211; data, give the application a whirl. If your phone is GPRS/EDGE or [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.sukshma.net&blog=19474&post=1051&subd=sdawara&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.sukshma.net/2007/07/19/road-warriors-get-bemobile/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/e2f75a57e227a5ccd281e0551451eacb?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">sdawara</media:title>
		</media:content>

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			<media:title type="html">beMobile - Mobile movie tickets and movie schedules</media:title>
		</media:content>
	</item>
		<item>
		<title>Start early.</title>
		<link>http://blog.sukshma.net/2007/07/17/start-early/</link>
		<comments>http://blog.sukshma.net/2007/07/17/start-early/#comments</comments>
		<pubDate>Tue, 17 Jul 2007 16:29:17 +0000</pubDate>
		<dc:creator>Anjali</dc:creator>
				<category><![CDATA[BookEazy]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://blog.sukshma.net/2007/07/17/start-early/</guid>
		<description><![CDATA[&#8220;We all live under the same sky, but we don&#8217;t have the same horizon.&#8221;
As my mom shared this quote with my sister on the last day at her earlier company, I couldn&#8217;t help but feel a little jealous.
Santosh and I often wish we could trade places with the young stars who work with us. We [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.sukshma.net&blog=19474&post=1050&subd=sdawara&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.sukshma.net/2007/07/17/start-early/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/882fccfe7422696dfc0d752d026ea302?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">anjali</media:title>
		</media:content>

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			<media:title type="html">horizon</media:title>
		</media:content>
	</item>
		<item>
		<title>Software Design Engineer (SDE)</title>
		<link>http://blog.sukshma.net/2007/06/03/software-design-engineer-sde/</link>
		<comments>http://blog.sukshma.net/2007/06/03/software-design-engineer-sde/#comments</comments>
		<pubDate>Sun, 03 Jun 2007 05:17:52 +0000</pubDate>
		<dc:creator>Santosh</dc:creator>
				<category><![CDATA[BookEazy]]></category>
		<category><![CDATA[Pune]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[programming]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.sukshma.net/2007/06/03/software-design-engineer-sde/</guid>
		<description><![CDATA[
BookEazy Technologies Private Limited is a young high-energy technology startup based in Pune, India. We&#8217;re a team of ambitious people with a vision to create intuitive, zero-effort consumer-facing technology that blends with the psyche of the Indian consumer. We&#8217;re crazy about using technology to solve a problem in a way that delights the customer.
We take [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.sukshma.net&blog=19474&post=1046&subd=sdawara&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.sukshma.net/2007/06/03/software-design-engineer-sde/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/e2f75a57e227a5ccd281e0551451eacb?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">sdawara</media:title>
		</media:content>

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			<media:title type="html">bookeazy logo</media:title>
		</media:content>
	</item>
		<item>
		<title>Startup software development positions</title>
		<link>http://blog.sukshma.net/2007/05/08/startup-software-development-positions/</link>
		<comments>http://blog.sukshma.net/2007/05/08/startup-software-development-positions/#comments</comments>
		<pubDate>Tue, 08 May 2007 16:39:14 +0000</pubDate>
		<dc:creator>Santosh</dc:creator>
				<category><![CDATA[BookEazy]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Mumbai]]></category>
		<category><![CDATA[Pune]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.sukshma.net/2007/05/08/startup-software-development-positions/</guid>
		<description><![CDATA[Several positions have opened up in my network and are begging for talented Software Developers.
BookEazy Technologies, Pune:
BookEazy Technologies is a year old, Pune based startup in technology, media and entertainment. We are looking for an ace software developer with 2 years of experience with web application development and/or in-depth knowledge of databases. Only those hungry [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.sukshma.net&blog=19474&post=1036&subd=sdawara&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.sukshma.net/2007/05/08/startup-software-development-positions/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/e2f75a57e227a5ccd281e0551451eacb?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">sdawara</media:title>
		</media:content>
	</item>
		<item>
		<title>Humble Beginnings</title>
		<link>http://blog.sukshma.net/2007/03/18/humble-beginnings/</link>
		<comments>http://blog.sukshma.net/2007/03/18/humble-beginnings/#comments</comments>
		<pubDate>Sun, 18 Mar 2007 03:16:43 +0000</pubDate>
		<dc:creator>Santosh</dc:creator>
				<category><![CDATA[BookEazy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.sukshma.net/2007/03/18/humble-beginnings/</guid>
		<description><![CDATA[This week has been an incredible roller coaster ride for me.
When you start out, everything looks tiny and detailed. It is almost as if your staring hard at one piece of a 1,000,000 piece jigsaw puzzle and your wondering &#8220;Wth am I building?&#8220;. Here are some pieces from other puzzles that went down into history.
Google [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.sukshma.net&blog=19474&post=1023&subd=sdawara&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.sukshma.net/2007/03/18/humble-beginnings/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">sdawara</media:title>
		</media:content>
	</item>
		<item>
		<title>Booking movie tickets in Pune the eazy way</title>
		<link>http://blog.sukshma.net/2007/03/07/live-from-pune/</link>
		<comments>http://blog.sukshma.net/2007/03/07/live-from-pune/#comments</comments>
		<pubDate>Wed, 07 Mar 2007 16:25:27 +0000</pubDate>
		<dc:creator>Santosh</dc:creator>
				<category><![CDATA[BookEazy]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Pune]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[theatre]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://blog.sukshma.net/2007/03/07/live-from-pune/</guid>
		<description><![CDATA[Do you love watching movies on the big screen, but just hate the idea of standing in line to book movie tickets at India&#8217;s crowded theatres and multiplexes? Have you ever stood in line and watched the box office window operator put up the &#8220;Housefull&#8221; sign just before your turn came up? Have you been [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.sukshma.net&blog=19474&post=1021&subd=sdawara&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.sukshma.net/2007/03/07/live-from-pune/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/e2f75a57e227a5ccd281e0551451eacb?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">sdawara</media:title>
		</media:content>
	</item>
		<item>
		<title>First flight</title>
		<link>http://blog.sukshma.net/2006/09/30/first-flight/</link>
		<comments>http://blog.sukshma.net/2006/09/30/first-flight/#comments</comments>
		<pubDate>Sat, 30 Sep 2006 08:12:23 +0000</pubDate>
		<dc:creator>Santosh</dc:creator>
				<category><![CDATA[BookEazy]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Pune]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://sdawara.wordpress.com/2006/09/30/first-flight/</guid>
		<description><![CDATA[I made my first post on the BookEazy journal today with Anjali, here is an excerpt and the link to the original:
The BookEazy Journal: A leap of faith.
“For some years, I have been afflicted with the belief that flight is possible to man” &#8211; Wilbur Wright.
Of all the innovation stories of the past century, the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.sukshma.net&blog=19474&post=971&subd=sdawara&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.sukshma.net/2006/09/30/first-flight/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">sdawara</media:title>
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	</item>
		<item>
		<title>Give us your best pitch</title>
		<link>http://blog.sukshma.net/2006/06/21/give-us-your-best-pitch/</link>
		<comments>http://blog.sukshma.net/2006/06/21/give-us-your-best-pitch/#comments</comments>
		<pubDate>Wed, 21 Jun 2006 11:48:01 +0000</pubDate>
		<dc:creator>Santosh</dc:creator>
				<category><![CDATA[BookEazy]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Pune]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">https://sdawara.wordpress.com/2006/06/21/give-us-your-best-pitch/</guid>
		<description><![CDATA[&#8220;We know that it can be really scary to quit your job at an average company doing average work just because you know that if you stay, you&#8217;ll end up just like them.
Which is why it&#8217;s such a great opportunity!&#8221; - Seth Godin, (originally seen on workhappy.net).

If you believe that you&#8217;re the hottest technical stuff [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.sukshma.net&blog=19474&post=917&subd=sdawara&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.sukshma.net/2006/06/21/give-us-your-best-pitch/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
	
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	</item>
		<item>
		<title>We go live tonight!</title>
		<link>http://blog.sukshma.net/2006/04/20/bookeazy-goes-live-tonight/</link>
		<comments>http://blog.sukshma.net/2006/04/20/bookeazy-goes-live-tonight/#comments</comments>
		<pubDate>Thu, 20 Apr 2006 16:30:52 +0000</pubDate>
		<dc:creator>Santosh</dc:creator>
				<category><![CDATA[BookEazy]]></category>
		<category><![CDATA[Unix]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[programming]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">https://sdawara.wordpress.com/2006/04/20/bookeazy-goes-live-tonight/</guid>
		<description><![CDATA[Our business page BookEazy.com is now live! Bouquets and brickbats are all welcome.
If your a talented programmer or unix guru and are interested in working at a Startup, BookEazy is very interested in hearing from you.
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.sukshma.net&blog=19474&post=887&subd=sdawara&ref=&feed=1" />]]></description>
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		<slash:comments>9</slash:comments>
	
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			<media:title type="html">sdawara</media:title>
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