Alok Kejriwal tore in to the ‘gLocal’ strategy citing how Orkut and Facebook have eaten in to BigAdda’s share. There is zero advantage gained from geographic positioning when marketing your Web application online.
Alok was at his best, pulling up factual Web Analytics data from Games2Win to show what the head and the tail is like on the Web. (more…)
Categories: India · business · marketing · startup
Tagged: accel, bigadda, erasmic, facebook, games2win, India, mangospring, marketing, orkut, positioning, purpletrail, strategy, subhiksha
This weekend, the Pune OpenCoffee Club meets to discuss Marketing for Web Startups. We are incredibly lucky to have Alok Kejriwal, Games2Win and Anuj Khurana, PurpleTrail talk to the community.
If you look at how India-centric Social Networks are shaping up, the importance of today’s talk is amplified. In fact, traffic & engagement is every thing to the Social Networking arena.
Back in 7/2007, BigAdda launched with a multi-crore marketing campaign. (more…)
Categories: India · advertising · business · marketing · startup
Tagged: bigadda, chakpak, games2win, indyarocks, Pune, purpletrail, web
Zappos knows that for ecommerce, your phone call is their best chance to have a positive customer service experience. The only other company that I know that gets this is Apple. Phone support IS the customer experience.
- Inside Zappos, Top Secret, Always On.
Time and time again, when booking air travel tickets, purchasing a service or a product, you can run in to trouble that is hard to explain. Providing a positive customer experience on the phone is expensive to implement, but is now an important dimension for success of E-Commerce companies.
On December 15th, we discontinued the membership based BookEazy movie ticketing service. An overwhelming response from movie-goers perplexed by our decision to pause operations, compelled us write out our own experiences and why we decided to hibernate for the time being.
All startups and first-time entrepreneurs struggle in their search for a definitive identity in their formative years. Our own journey started with the determination to provide a service around movie tickets that was secure and convenient to use. Some time in the latter half of 2006, we fixed on a “pay-at-the-multiplex” service in order to achieve this. Our focus was the movie-goer and any barrier that stood between the movie plan and the multiplex had to be removed.
With the movie-going experience as a yardstick, we did incredibly well. My honest surprise stems from the fact that we exceeded the expectations of consumers in an area where none of the team members had any formal training.
Categories: BookEazy · India · Pune · business · marketing · startup · technology · web
Tagged: BookEazy
Have you ever tried selling an invention or an idea? If you happen to be a ‘nutty’ entrepreneur who is always thinking about building (and selling) the next new new thing – I have news for you. Help has just arrived in the form of innovation show cases – Proto.in and Headstart.in.
Earlier this year, Lipikaar made it to the 4th edition of Proto.in at IIT Delhi. Anjali’s demo of Lipikaar swayed an audience of over 500 Startup enthusiasts, programmers and technologists and helped them get in touch with computing in their mother tongue. The biggest rush was yet to come. (more…)
Categories: India · business · marketing · startup
Tagged: headstart, headstart.in, proto, proto.in, Proto4, proto5, startup
Myth: Size of Market is directly correlated to good/early results.
Good entrepreneurs know their Size of Market, Total Addressable Market and Share of Market (WTH is TAM, SAM, SOM). These metrics are important as they represent the cap on your potential Sales volume.
Size of Market has zero correlation to the probability of success of a venture. To be more precise, Size of Market has zero correlation with the true growth velocity of a Startup. Why growth velocity? Velocity, or how fast a Business can grow, is a function of its Gross Margin and Sales Volumes. Grow too slow, and there is a chance you might run out of cash too quickly leading to liquidity pressures later on.
Categories: business · marketing · startup
Tagged: business metrics, startup success
