Entries categorized as ‘India’
This piece of news is exciting enough to merit a blog post.
This year, at least one wireless phone company in the United States will probably offer netbooks free with paid data plans, copying similar programs in Japan, according to industry experts.
But this revolution is not just about falling prices. Personal computers — and the companies that make their crucial components — are about to go through their biggest upheaval since the rise of the laptop. By the end of the year, consumers are likely to see laptops the size of thin paperback books that can run all day on a single charge and are equipped with touch screens or slide-out keyboards.
How long before we have the intersection of 3G and Netbooks in India? I see this as a positive trend for Web services and the Internet economy.
Categories: AirTel · India · gadgets · infrastructure · mobile computing · networks · technology · trends
Tagged: 3G, japan, netbooks, USA, wireless
Alok Kejriwal tore in to the ‘gLocal’ strategy citing how Orkut and Facebook have eaten in to BigAdda’s share. There is zero advantage gained from geographic positioning when marketing your Web application online.
Alok was at his best, pulling up factual Web Analytics data from Games2Win to show what the head and the tail is like on the Web. (more…)
Categories: India · business · marketing · startup
Tagged: accel, bigadda, erasmic, facebook, games2win, India, mangospring, marketing, orkut, positioning, purpletrail, strategy, subhiksha
This weekend, the Pune OpenCoffee Club meets to discuss Marketing for Web Startups. We are incredibly lucky to have Alok Kejriwal, Games2Win and Anuj Khurana, PurpleTrail talk to the community.
If you look at how India-centric Social Networks are shaping up, the importance of today’s talk is amplified. In fact, traffic & engagement is every thing to the Social Networking arena.
Back in 7/2007, BigAdda launched with a multi-crore marketing campaign. (more…)
Categories: India · advertising · business · marketing · startup
Tagged: bigadda, chakpak, games2win, indyarocks, Pune, purpletrail, web
Zappos knows that for ecommerce, your phone call is their best chance to have a positive customer service experience. The only other company that I know that gets this is Apple. Phone support IS the customer experience.
- Inside Zappos, Top Secret, Always On.
Time and time again, when booking air travel tickets, purchasing a service or a product, you can run in to trouble that is hard to explain. Providing a positive customer experience on the phone is expensive to implement, but is now an important dimension for success of E-Commerce companies.
Categories: India · business · marketing · web
On December 15th, we discontinued the membership based BookEazy movie ticketing service. An overwhelming response from movie-goers perplexed by our decision to pause operations, compelled us write out our own experiences and why we decided to hibernate for the time being.
All startups and first-time entrepreneurs struggle in their search for a definitive identity in their formative years. Our own journey started with the determination to provide a service around movie tickets that was secure and convenient to use. Some time in the latter half of 2006, we fixed on a “pay-at-the-multiplex” service in order to achieve this. Our focus was the movie-goer and any barrier that stood between the movie plan and the multiplex had to be removed.
With the movie-going experience as a yardstick, we did incredibly well. My honest surprise stems from the fact that we exceeded the expectations of consumers in an area where none of the team members had any formal training.
(more…)
Categories: BookEazy · India · Pune · business · marketing · startup · technology · web
Tagged: BookEazy
December 9, 2008 · 1 Comment
Have you ever tried selling an invention or an idea? If you happen to be a ‘nutty’ entrepreneur who is always thinking about building (and selling) the next new new thing – I have news for you. Help has just arrived in the form of innovation show cases – Proto.in and Headstart.in.
Earlier this year, Lipikaar made it to the 4th edition of Proto.in at IIT Delhi. Anjali’s demo of Lipikaar swayed an audience of over 500 Startup enthusiasts, programmers and technologists and helped them get in touch with computing in their mother tongue. The biggest rush was yet to come. (more…)
Categories: India · business · marketing · startup
Tagged: headstart, headstart.in, proto, proto.in, Proto4, proto5, startup
